Apple is days away from releasing the public version of iOS14.5, which will bring a seismic shift in the way the operating system functions with respect to privacy. In particular, the operating system introduces two major changes.
The first change is a requirement that all apps must include a privacy nutrition label within the App Store that helps users better understand the app developer’s privacy practices prior to download (this feature is actually already live). The second change is a requirement that all apps that use information for tracking purposes must obtain opt-in consent from the user prior to engaging in such tracking.
As a privacy lawyer in the ad tech space, I’ve been closely watching the dialogue around iOS14 since these changes were unveiled at WWDC last June, and I thought it would be helpful to provide my thoughts on these changes. This post reflects my own opinion, and not those of the firm or anyone else.