California Consumer Privacy Act

On July 24, 2019, the FTC announced a $5 billion settlement with Facebook to address Facebook’s alleged violations of the FTC Act and its 2012 consent order with the FTC. The settlement comes as no surprise to the privacy community – Facebook has been closely scrutinized by the public and regulators since the Cambridge Analytica data incident in March 2018 and indicated to investors earlier this year that it anticipated a fine from the FTC between $3 and $5 billion.

We have read the complaint, settlement, and press releases issued by the FTC and Facebook, and provide our thoughts below on what it means for business:
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On May 29, 2019, Nevada’s SB 220[1] became law, amending Nevada’s Privacy Law (2017).[2] The existing Nevada Privacy Law is similar to California’s Online Privacy Protection Act (2004), by requiring a conspicuously posted privacy policy. The new SB 220 resembles the new California Consumer Privacy Act (“CCPA”) but is more narrow in application and scope.


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California’s Senate voted on Thursday to hold SB-561, effectively killing the bill for 2019. The CCPA gives consumers the right to sue a business for data breaches, and SB-561 would have expanded the right to sue for any violation of the CCPA, even technical privacy violations. The death of the bill means that the private right of action will remain limited to data breaches, and the California legislature will not revisit expansion until 2020 at earliest.
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The Office of the California Attorney General (AG) made its fourth stop on its statewide California Consumer Privacy Act listening tour, holding in Los Angeles a public forum on the CCPA. The forums invite public comment as the AG prepares regulations for implementing and enforcing the law. Although the AG specifically requested comment on the seven areas identified in the law for the AG’s regulation,[1] it was clear that some categories caught the attention of the public more than others. And even though the forum was structured to allow participants to provide ideas and suggestions (the AG did not respond to comments or questions presented), most commentators asked for clarity and specific direction from the AG regulations, to help decipher the reach of CCPA and its compliance obligations.


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Vermont’s new Data Broker Regulation (“Regulation”) takes effect on January 1, 2019. The Regulation requires, among other things, that data brokers register with the Vermont Secretary State and protect personally identifiable information of Vermont residents. This week, the Vermont Attorney General issued guidance on the Regulation, which helps address questions on process and scope. Below are some of the key takeaways from the Regulation and guidance.

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